.2024 has been actually an unstable year for adtech funding.U.S.-focused adtech start-ups, once accustomed to snagging billions in financial backing every year, have brought up almost $360 million up until now this year, placing it on course to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase information. That slowdown is due to market concentration, enhanced governing pressures, and also financial uncertainties.ADWEEK consulted with five VCs who continue to buy adtech business, despite these challenges, regarding what they are trying to find as well as what they stay clear of. Maybe unsurprisingly, these investors are targeting opportunities in privacy-focused technologies as well as industry-specific places such as hooked up TV.